Houston Baptist University Catalog
Business Administration ( BUSA ) Course Descriptions
BUSA 1305 THE WORLD OF BUSINESS
BUSA 1305 The World of Business
A foundations course that emphasizes decision making in an ever-changing world economy. The focus is on building a foundation for key success factors and life skills, including professionalism, communications, global and cultural awareness, team-based decision making, critical thinking, technological competence, and business language. Some emphasis is placed on career guidance, including an appreciation for the functional areas of business. BUSA 1305 is required by all BBA majors and BA-Managerial Studies majors. The course is to be taken by Business majors in their first semester, or within the first 12 hours of matriculating into the Archie W. Dunham College of Business. The course may be taken by non-Business majors who have earned less than 90 credit hours.
BUSA 2301 BUSINESS MATH
BUSA 2301 Business Math
Prerequisite(s): MATH 1313 or higher
This course covers selected topics of one- and multi-variable calculus with applications in business and economics. It will provide business students with the appropriate conceptual and computational mathematical background for future business study and economic analysis.
BUSA 2315 BUSINESS STATISTICS
BUSA 2315 Business Statistics
Prerequisite(s): MATH 1313 or higher
This course covers descriptive and inferential statistics and their application to business data. Topics include data visualization, measures of central tendency and dispersion, discrete and continuous probability distributions, sampling distributions, hypothesis testing, regression analysis and forecasting.
BUSA 2320 LEGAL ENVIRONMENT OF BUSINESS
BUSA 2320 Legal Environment of Business
A study of the legal environment of business, the role of law in society, the judicial process, and government regulation. Emphases are given to the law of contracts, torts, intellectual property, as well as employment law dealing with discrimination and its relation to human resources.
BUSA 2330 BIBLICAL FINANCIAL MANAGEMENT
BUSA 2330 Biblical Financial Management
This course is to encourage an understanding of personal financial planning and the acquisition of sound money management skills based on biblical principles.
BUSA 3315 SPREADSHEET MODEL BUS APP
BUSA 3315 Spreadsheet Modeling with Business applications
Prerequisites: BUSA 2301 and (BUSA 2315 or concurrent enrollment)
This course is designed to introduce students to the environment of spreadsheets and its utilization for storage, presentation, visualization, and analysis of business data. Topics include, but are not limited to, pivot tables, spreadsheet modeling of business problems, optimization, risk management, and project management. All new concepts will be introduced using real business problems related to accounting, finance, economics, management, and marketing. The course will utilize Microsoft Excel-the most commonly used spreadsheet application.
BUSA 3320 BUSINESS ETHICS
BUSA 3320 Business Ethics
The goal of the Business Ethics class is to prepare students for success in global business. This will be achieved by helping students develop and apply a framework for identifying the ethical implications (personal, corporate, and social) of the various business practices they will encounter in an international market. A balance will be given to universal issues raised when adopting an ethical system and the particular issues involved in applying the ethical system to business issues. Main topics include: philosophical and cultural foundations of Business Ethics, applying ethical principles in the market place, and how to set up and carry out an effective Business Ethics program in an organization. The particular human resources issues of diversity, whistle blowing, recruiting and hiring, and compensation will be discussed as part of the application of ethical principles.
BUSA 4301 INTERNATIONAL BUSINESS
BUSA 4301 International Business
This course focuses on challenges that US managers face when operating in foreign countries. The class covers basic principles of global business and cross-cultural interaction. It will particularly emphasize cultural and historical differences among various countries and how those differences produce different managerial styles and contrasting business practices. In addition, students will do thorough research, preparation, and presentations on specific companies and countries.
BUSA 4320 BUSINESS LAW
BUSA 4320 Business Law
Prerequisite(s): BUSA 2320
Study of the uniform commercial code applied to commercial documents. Introduction to creditors’ rights and bankruptcy, agency and employment, business organizations, and property law.
BUSA 4340 INTERNSHIP
BUSA 4340 Internship
Prerequisite(s): See the Archie W. Dunham College of Business Internship Coordinator for current prerequisite information
The course is an integrating field experience by which students learn actual business practices by undertaking responsible roles in an organization. The students develop interpersonal skills while acquiring practical knowledge in their disciplines. The students are exposed to various work roles and career choices. Open to junior and senior H-campus (residential) students only.
BUSA 4360 DATA ANALYTICS
BUSA 4360 Data Analytics
Prerequisite(s): MIS 4350
This is a capstone course for the Data Analytics minor or certificate. The course involves practical application in several areas. Topics will include, but not be limited to, data visualization and presentation; marketing, sports, and healthcare analytics; and social media applications. Both individual and team projects will be involved. Students will acquire skills related to data information extraction, how to interpret extracted information, and how to apply that information for decision-making. The course includes practical experience using MS Excel and IBM SPSS.
BUSA 4399 GLOBAL BUSINESS STRATEGY
BUSA 4399 Global Business Strategy
Prerequisite(s): FINA 3320 and MGMT 3302 and MKTG 3301 and completion of 90 credit hours
Global Business Strategy is a capstone course in business designed to integrate concepts and knowledge from a broad range of core business courses. The course considers the increasingly global context in which firms operate and develops a strategic view of the firm through a variety of management tools, models, and current debates. The capstone experience encourages significant group-based work through use of case studies and a computer simulation with global participants.
BUSA 6315 FUNDAMENTALS OF DATA ANALYTICS
BUSA 6315 Fundamentals of Data Analytics
This course introduces students to fundamental concepts, techniques, and applications of data analytics. It presents applied approach to data analytics and data mining with clear explanations, hands-on exercises, and real-life case studies. Students will learn various data visualization and presentation methods, as well as most commonly used data mining techniques to develop descriptive, predictive, and prescriptive models from various areas of business and real-life and learn how to extract useful information from Big Data. Graduate Business programs only.
BUSA 6320 PRACTICAL DATA ANALYTICS
BUSA 6320 Practical Data Analytics
Prerequisite(s): BUSA 6315
This course introduces students to practical aspects of fundamental methods and techniques of data analytics. It presents applied approach to data analytics and data mining with clear explanations, hands-on exercises, and real-life examples. Special attention will be given to methods of predictive and prescriptive analytics and their application in various areas of business. The course will be computer-based and data analytics software such as Analytic Solver and SPSS will be utilized.
BUSA 6321 DATA ANALYTICS: CASES/INSIGHTS
BUSA 6321 Data Analytics: Cases and Insights
Prerequisite(s): BUSA 6315
This course provides comprehensive up-to-date coverage of modern Business Analytics technologies and demonstrates how they can be used to improve business processes and decision-making, specifically for the Web and enterprise decision support. The course is case-based and presentation oriented. Students will learn the applications of Data Analytics to various business processes. In addition to traditional decision support, students will examine modern tools of data analytics by discussing examples, products, services, and exercises and using Web-based case studies throughout the course. Finally, the course examines the processes and technologies involved in protecting information and privacy at the organization. Graduate Business Programs only.
BUSA 6395 INTERNATIONAL MGMT EXP
BUSA 6395 International Business
Prerequisite(s): ACCT 5362 and ECON 5363 and FINA 5260 and MGMT 5260 and MGMT 5261
This course combines classroom work with international travel and provides the student with direct contact with managers operating in another country. A weeklong international trip (scheduled at the end of the term) is a part of the course. Topical coverage in class sessions emphasizes cultural and historical differences in countries that produce different managerial styles and contrasting business practices. Graduate Business programs only.