MKTG 6310 MARKETING MANAGEMENT

Course Number
Credits
Lecture Hours
Lab Hours

MKTG 6310 Marketing Management
Prerequisite(s): None
An inquiry into marketing decision-making. Emphasis is placed on strategic planning and analytical procedures for marketing decisions. The course integrates all areas of marketing management and relates marketing activities to the other functional areas of the firm. This course culminates with the presentation of a comprehensive marketing plan to a panel of venture capitalists. Graduate Business programs only.


Outcomes and Objectives

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