James Steen

Vice President, Enrollment Management

Vice President for Enrollment Management

James Steen is vice president for enrollment management at Houston Baptist University, where he is responsible to the president for a wide range of admissions, marketing, recruiting, financial aid, and other enrollment issues.

Under his leadership, freshman enrollment at Houston Baptist University more than doubled, from 268 in fall 2006 to 615 in fall 2014.  Interest and demand for HBU is on the rise as freshman applications are up a staggering 1500% and undergraduate enrollment has increased by 26%. During that period, Steen and the enrollment management team have enhanced enrollment functions such as the communication flow, strategic funnel management, campus visit programs, SOAR (Student Orientation and Registration), creation of an Admissions Review Board, implementation of a scholarship & financial aid packaging model, and numerous new student search and enrollment marketing initiatives.

In 2008, Steen oversaw the creation of a student success center model for the institution that included an early alert program, learning cohorts for incoming freshmen that are anchored by a freshman year seminar course, quality service initiatives, and a learning center for academic support and other student services.

Previously, Steen served as assistant vice president for admission and enrollment services at Baylor University. His efforts at Baylor helped the university realize a 21 percent increase in new freshman enrollment over five years, which also included a 10.5 percent increase in students of color and a 26 point increase in the mean SAT.  Steen is also a senior associate consultant with Noel-Levitz working with other campuses to improve their admissions, recruitment, and enrollment marketing efforts.

Mr. Steen has served as president of the National Association of Baptist Enrollment Professionals and is a certified 7 Habits facilitator. While serving at Baylor University, Mr. Steen received the 2006 Marketing and Recruitment Excellence Award from Noel-Levitz in recognition of exemplary programs, services and strategies that impact enrollment.

In 2007, The Chronicle of Higher Education named Mr. Steen to its list of 10 Admissions Deans Who Are Shaping Their Field.

He holds a PhD in higher education administration from Azusa Pacific University and an MBA from Baylor University.

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