American Marketing Association
AMA@HBU is a national organization that is open to all majors. AMA@HBU was created to help students participate in various professional projects, helping them network themselves and HBU. With AMA being a national organization, we have access to a wide network of potential employers and job opportunities for post-college. We host at least three events a year which focus on bring a speaker in and creating a network opportunities for students.
The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.
In 2015, the “Next AMA” launched four transformational strategies for its North American operations:
- Committing to Service Leadership to customers, members and stakeholders.
- Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
- Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
- Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected…One AMA Community.
Contact our president, Danielle Wheeler, for more information about the AMA and how to become a member.
The advisor for the American Marketing Association at HBU is Dr. Mark Clark.