Social Media Best Practices at a Glance

General
  • Know why you’re posting
  • Check your accounts daily
  • Respond ASAP always
  • Talk about the school, students, alumni, programs
  • Use quality pictures and graphics
  • Tailor every post to each platform
  • Always edit mistakes
  • Use & understand your analytics
  • Use a content calendar

Facebook

Facebook

AVG USER SPENDS 35 MIN/DAY

Audience: Adults

You want engagement, not just reach

Less than 6 posts per week (min: 1)

Use video and live video appropriately

Utilize groups & events tools

 

Instagram

Instagram

AVG USER SPENDS 15 MIN/DAY

Audience: Teen – 35, Women

You want quality pictures and engagement

1 – 3 posts/week; at least 1 story/day

Use the location tag, great captions, hashtags

Be pretty

Twitter

AVG USER SPENDS 3 MIN/DAY

Audience: 18-50, Men

5 tweets/day (including retweets)

Use hashtags

News and humor

Tweet same content multiple times, different ways

LinkedIn

AVG USER SPENDS 17 MIN/MONTH

Audience: Business professionals

4 – 5 posts/week (min: 1)

Use links to relevant news stories & blogs

Connect to the HBU University page

Be professional & polished

Snapchat

AVG USER SPENDS 25 MIN/DAY

Audience: 25 and younger

At least 2 stories/week

Be casual; use filters

Explore geofilter tool

 

View Full Social Media Policy

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