Social Media Standards
General Standards
- Know why you’re posting
- Check your accounts daily
- Respond ASAP always
- Talk about the school, students, alumni, programs
- Use quality pictures and graphics
- Tailor every post to each platform
- Always edit mistakes
- Use & understand your analytics
- Use a content calendar
AVG USER SPENDS 35 MIN/DAY
Audience: Adults
You want engagement, not just reach
Less than 6 posts per week (min: 1)
Use video and live video appropriately
Utilize groups & events tools
AVG USER SPENDS 15 MIN/DAY
Audience: Teen – 35, Women
You want quality pictures and engagement
1 – 3 posts/week; at least 1 story/day
Use the location tag, great captions, hashtags
Be pretty
AVG USER SPENDS 3 MIN/DAY
Audience: 18-50, Men
5 tweets/day (including retweets)
Use hashtags
News and humor
Tweet same content multiple times, different ways
AVG USER SPENDS 17 MIN/MONTH
Audience: Business professionals
4 – 5 posts/week (min: 1)
Use links to relevant news stories & blogs
Connect to the HCU University page
Be professional & polished
Snapchat
AVG USER SPENDS 25 MIN/DAY
Audience: 25 and younger
At least 2 stories/week
Be casual; use filters
Explore geofilter tool