Dr. Rusty Brooks, professor of marketing in the Archie W. Dunham College of Business, recently attended the Society for Marketing Advances in Atlanta, Georgia. He presented two papers entitled, “Playing to Win in the Field and Classroom: Understanding the Emerging Role of Gamification in Sales” and “Mobile Retailing: Some Insights.” The first paper looked at how to motivate millennial salespeople using games, and the second paper discussed interviews with food truck operators. Dr. Brooks also serves on the SMA Board of Governors.
SHARE:
