General Business (BA)

The General Business program is designed to offer students the opportunity to maximize the benefit of attending a University with a strong liberal arts focus, while simultaneously gaining marketable skills in the business disciplines. The BA in General Business infuses the market value of a business major into the broad liberal arts preparation of a Bachelor of Arts degree. A liberal arts foundation allows students in this discipline to develop strong skills in interpersonal communication, writing, and critical analysis.

View Recommended Degree Plan

General Business Minor

Seeking to minor in business instead? See our General Business Minor page.

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