Marketing (BBA)
Major in Marketing Business Degree (BBA)

Program Description

Marketing is a very broad field with a wide variety of tasks and functions involving the analysis, planning, implementation, and control of marketing programs. Marketing positions are to be found in all types (profit and nonprofit) and sizes of institutions. Students majoring in marketing may select a number of career paths. These include sales, advertising, retailing, or market research.

HBU Student Feature | Jessica Nguyen

Advantages and Opportunities

Almost one-third of all Americans are employed in some form of marketing-related position. The number of opportunities in marketing are, therefore, enormous. Because of the basic knowledge of products and consumers gained in these jobs, marketing is often viewed as the training ground for top management in the modern corporation. Studies have shown that, on average, more top executives have come out of marketing than any other area.

Lucrative potential is an issue with many of today’s career-minded students. Beginning salaries usually rank only slightly below those for engineering and chemistry but equal or exceed those for economics, finance, accounting, general business, and the liberal arts. Since many marketing positions are tied to commissions or performance, the sky is the limit when it comes to earning potential.

After Graduation

Below are just a few of the fields commonly associated with marketing and marketing training. Call the marketing area coordinator at Houston Baptist University for more information on this exciting career area.

  • Advertising: copywriters, art directors, account executives, media buyers
  • Brand and Product Management
  • Customer Affairs
  • Industrial Marketing
  • International Marketing
  • Marketing Management Science and Systems Analysis
  • Marketing Research
  • New-Product Planning
  • Marketing Logistics (Physical Distribution)
  • Public Relations
  • Purchasing
  • Retailing Management
  • Sales and Sales Management
  • Other career areas: Sales Promotion, Wholesaling, Packaging, Pricing, and Credit Management


Next Step

How will you use your marketing talents? Apply now.